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| ASU vs NAU game at Sun Devil Stadium August 31st, 2012 [Source: Nicole Olnhausen] |
Placed
in the Hayden Butte Preserve, Arizona State University’s Sun Devil Stadium is
one of a kind. Steve Patterson, ASU’s athletic director, has even claimed it to
be “one of the iconic spots in all of college football”. However, along with
the stadiums unique and genuine beauty is one flaw; the stadium is too large.
A
few years back, ASU once shared the field with the Arizona Cardinals. Because the
Arizona Cardinals is an NFL team, they have more fans; therefore, they need
more seating than a collegiate team. During the construction days of Sun Devil
Stadium, it was designed to hold the number of fans who were in attendance to
both team activities. Now that the Cardinals have their own stadium, ASU does
not need the extra space that has been provided.
New
head coach, Todd Graham, and athletic director, Steve Patterson, have been in
collaboration hoping to find ways to put Arizona State football back on the
map. One way they hope to do so is by renovating Sun Devil Stadium. However,
renovations cost money and lots of it. Craig Morgan stated in his article,
“While Patterson said putting an estimated cost on the project would be
premature, given all variables, sources have said it could be upwards of $300
million”. By making this statement, Morgan reaches out to his audience,
announcing that ASU needs help. He hopes there is a donator in his audience
that would be more than willing to lend a helping hand.
Craig
Morgan has every intention of drawing the attention of ASU Alumni, fans,
athletes, and even members of the ASU booster club when writing this article. However,
his audience will divide into two groups. One group would be elated to help the
cause because they believe the renovation is a great way for the university to
expand. They also see it as a great opportunity to help their fellow Sun
Devils. The other side of the audience will value tradition and the original
stadium. In result, they will most likely believe that making renovations to
the stadium is destroying years of tradition, therefore, they would not support
the cause.
At
the end of the day, each side of the audience will want what is best for the
football team. With that being said, Morgan tries to gain support from the
non-supporting half by persuading them this is the best solution with quotes
from Coach Graham and Steve Patterson. If the audience reads the words that
came out of the mouths of these significant people, they may reconsider their
perspective on the situation. The audience may have faith in the coach and the
athletic director and may believe these two men know the program better than
everyone else.
Based
off the social context of this article, the readers and writer can understand
one another more clearly. For example, Morgan did not need to provide
background information for which the audience is familiar with it. Besides, they
all have one common interest, Arizona State University.
Morgan, Craig. "ASU Unveils Stadium Renovation Renderings." FS Arizona. N.p., 04 Apr. 2012. Web. 03 Sept. 2012. <http://www.foxsportsarizona.com/04/04/12/ASU-unveils-stadium-renovation-rendering/landing_sundevils.html?blockID=702610>.
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